Genre Research Day 4: Target Audience & Demographic

     For today's research I focused on determining a strict audience to know what this particular magazine is attempting to appeal to; given that appeal is subjective to interests. 

    Elle is a magazine that I really like the layout of and I've been deriving a lot of my extracts from observations. I went onto the website today and attempted to get an idea of their audience demographics;  considering that the inspiration/layout for my preposed magazine is going to be largely influenced by big brand magazines like this. 

   ELLE - Digital - ELLE  Demographics show that the magazine is most popular within the female population, with the print audience having almost 90% women buys. The print editions are also significantly more popular within younger generations 16-24; when compared to digital editions which spike within the 25-34 year old range. However, the magazine has purchases within the elderly community aswell. 

    A speculation not necessarily pertaining to the research is an assumption that the societal standards and unrealistic expectations coupled with the "fear of aging" is likely why the  24-54 y/o age range has substantially more buys; which influences why I want my magazine to be raw and authentic, without such harsh editing that contributes to expectations that can be potentially damaging and hinderers of self acceptance for many women out there.

    Understanding the Elle Magazine Target Audience | AMPLIFY XL Elle (magazine) - Wikipedia Fortunately, the magazine I'm analyzing is to be percieved as authentic and unbiased. Apparently there are over 70 MILLION readers in over 60 countries; and reaches 1.2 million women monthly in the UK.

    Regarding frequency of publishing, some magazines release weekly editions; and majority of big fashion magazines publish monthly. Some even have subscriptions as an option; typically offering discounts for recurring buyers.

The target audience is varied but simultaneously concise, and is essentially targeted to women who have an interest in fashion and art/culture enthusiasts. People who have an interest in keeping up with the latest trends and are open to new trends and innovative ideas.

Fashion magazines often accumulate large followings on social media platforms, and sometimes feature influencer collaborations, boosting engagement. 

They are often accessible in supermarkets, libraries, airports, and other common commercial areas.